首页
JK7 × TA99 Reanalysis

用户行为分析

先用首充 D0 行为特征看用户怎么玩、投注多深、输赢体验如何影响 D1/D3 复充。
本页怎么用 · 定位人群

用户行为：先看结论，再看证据

回答的问题不同首充金额、充值档位、投注间隔、游戏时长用户如何玩、何时流失。
用来做的决策决定哪些用户给二充包、哪些给救援任务、哪些应该降波动或换入口。
落地动作按首充金额、D0 是否投注、亏损速度、低余额时间建立运营标签。
证据边界行为能解释路径和触发点，但不能替代活动曝光和支付日志。
JK7 低额首充 D1
19.6%
<10
JK7 高额首充 D1
44.0%
>=300
TA99 低额首充 D1
10.4%
10-20
TA99 高额首充 D1
23.1%
>=300

先看结论

首充金额越高，行为越深两个平台都呈现首充金额越高，首日投注局数、投注额和 D1/D3 复充越强的结构。
首日多充是强信号首日 2+ 或 3+ 充值用户的 D1 留存显著高于只充 1 次用户，应作为新平台最重要的 D0 目标。
首日大亏会压低短期复充首日亏损 50%-100% 或输光的人群 D1/D3 明显偏弱，后续需要结合逐局时间补算输光速度。

首充金额与行为

首充金额分层 D1 留存

19.6%
JK7
<10
18.5%
JK7
10.4%
TA99
10-20
27.1%
JK7
13.8%
TA99
20-50
33.8%
JK7
15.0%
TA99
50-100
35.9%
JK7
18.9%
TA99
100-300
44.0%
JK7
23.1%
TA99
>=300

首充金额分层首日投注局数

37.4
JK7
<10
75.4
JK7
90.9
TA99
10-20
177.4
JK7
167.3
TA99
20-50
320.6
JK7
296.7
TA99
50-100
479.7
JK7
365.5
TA99
100-300
804.6
JK7
606.4
TA99
>=300

首充金额分层首日投注额

16.8
JK7
<10
38.9
JK7
55.3
TA99
10-20
111.9
JK7
117.6
TA99
20-50
259.3
JK7
299.1
TA99
50-100
566.2
JK7
565.3
TA99
100-300
2,294.2
JK7
2,724.7
TA99
>=300

首日充值次数 D1 留存

18.7%
JK7
9.8%
TA99
1 order
31.7%
JK7
24.9%
TA99
2 笔
48.4%
JK7
38.7%
TA99
3plus 笔

首日体验路径

首日投注局数 D1 留存

25.0%
JK7
14.4%
TA99
no 投注
23.1%
JK7
11.3%
TA99
1-9
16.0%
JK7
9.6%
TA99
10-49
20.2%
JK7
10.2%
TA99
50-199
35.2%
JK7
20.1%
TA99
>=200

首日输赢分层 D1 留存

25.0%
JK7
14.4%
TA99
no 投注
20.4%
JK7
9.3%
TA99
loss >=100% 充值
17.4%
JK7
14.7%
TA99
loss 50-100%
38.0%
JK7
20.2%
TA99
loss 0-50%
34.4%
JK7
12.7%
TA99
flat pm5%
44.4%
JK7
20.9%
TA99
win 0-50%
45.0%
JK7
20.7%
TA99
win >=50%

投注 + 奖励路径 D1 留存

25.1%
JK7
16.0%
TA99
no 投注 no 奖励
20.0%
JK7
13.7%
TA99
奖励 no 投注
17.5%
JK7
10.5%
TA99
投注 no 奖励
28.0%
JK7
13.5%
TA99
投注 and 奖励

行为分层 D1/D3 热力图

rowD1D3
JK7｜首充金额｜<1019.6%12.7%
JK7｜首充金额｜10-2018.5%12.0%
JK7｜首充金额｜20-5027.1%16.3%
JK7｜首充金额｜50-10033.8%18.7%
JK7｜首充金额｜100-30035.9%20.2%
JK7｜首充金额｜>=30044.0%25.2%
JK7｜首日投注+奖励路径｜no 投注 no 奖励25.1%15.2%
JK7｜首日投注+奖励路径｜奖励 no 投注20.0%12.2%
JK7｜首日投注+奖励路径｜投注 no 奖励17.5%9.8%
JK7｜首日投注+奖励路径｜投注 and 奖励28.0%17.1%
JK7｜首日投注局数｜no 投注25.0%15.2%
JK7｜首日投注局数｜1-923.1%11.9%
JK7｜首日投注局数｜10-4916.0%10.6%
JK7｜首日投注局数｜50-19920.2%12.6%
JK7｜首日投注局数｜>=20035.2%20.3%
JK7｜首日输赢/首日充值｜no 投注25.0%15.2%
JK7｜首日输赢/首日充值｜loss >=100% 充值20.4%13.3%
JK7｜首日输赢/首日充值｜loss 50-100%17.4%10.4%
JK7｜首日输赢/首日充值｜loss 0-50%38.0%22.5%
JK7｜首日输赢/首日充值｜flat pm5%34.4%19.8%
JK7｜首日输赢/首日充值｜win 0-50%44.4%25.0%
JK7｜首日输赢/首日充值｜win >=50%45.0%24.7%
TA99｜首充金额｜10-2010.4%7.5%
TA99｜首充金额｜20-5013.8%9.3%
TA99｜首充金额｜50-10015.0%10.1%
TA99｜首充金额｜100-30018.9%12.4%
TA99｜首充金额｜>=30023.1%17.8%
TA99｜首日投注+奖励路径｜no 投注 no 奖励16.0%7.6%
TA99｜首日投注+奖励路径｜奖励 no 投注13.7%6.4%
TA99｜首日投注+奖励路径｜投注 no 奖励10.5%6.1%
TA99｜首日投注+奖励路径｜投注 and 奖励13.5%10.2%
TA99｜首日投注局数｜no 投注14.4%6.7%
TA99｜首日投注局数｜1-911.3%8.6%
TA99｜首日投注局数｜10-499.6%7.1%
TA99｜首日投注局数｜50-19910.2%8.4%
TA99｜首日投注局数｜>=20020.1%13.3%
TA99｜首日输赢/首日充值｜no 投注14.4%6.7%
TA99｜首日输赢/首日充值｜loss >=100% 充值9.3%7.9%
TA99｜首日输赢/首日充值｜loss 50-100%14.7%9.7%
TA99｜首日输赢/首日充值｜loss 0-50%20.2%14.4%
TA99｜首日输赢/首日充值｜flat pm5%12.7%7.8%
TA99｜首日输赢/首日充值｜win 0-50%20.9%14.4%
TA99｜首日输赢/首日充值｜win >=50%20.7%13.1%

最强行为信号

平台维度窗口高留存分层高留存低留存分层低留存差距
JK7VIP/层级D1千元69.4%LEVEL 00.1%69.3%
JK7VIP/层级D3千元59.5%LEVEL 00.0%59.5%
TA99VIP/层级D3VIP445.0%LEVEL 01.6%43.4%
TA99VIP/层级D1VIP445.0%LEVEL 05.2%39.8%
JK7首日充值次数D13plus 笔48.4%1 order18.7%29.7%
TA99首日充值次数D13plus 笔38.7%1 order9.8%28.8%
JK7首日RTPD1rtp 100-15044.7%rtp <5016.1%28.7%
JK7首日输赢/首日充值D1win >=50%45.0%loss 50-100%17.4%27.6%
JK7首日总充值金额D1>=30044.0%10-2018.5%25.5%
JK7首充金额D1>=30044.0%10-2018.5%25.5%
JK7首日提现D1has withdrawal43.2%no withdrawal22.2%21.0%
TA99首日是否多次充值D1same day 2plus 充值s30.0%only 1 充值9.8%20.2%

行为分层明细

平台行为维度分层用户数平均首充首日局数首日投注首日奖励D1留存D3留存
JK7首充金额<107,726R$ 5.437.4R$ 16.8R$ 0.419.6%12.7%
JK7首充金额10-20194.6KR$ 10.775.4R$ 38.9R$ 0.918.5%12.0%
JK7首充金额20-50184.5KR$ 26.8177.4R$ 111.9R$ 1.727.1%16.3%
JK7首充金额50-10064.8KR$ 61.0320.6R$ 259.3R$ 2.733.8%18.7%
JK7首充金额100-30036.6KR$ 142.5479.7R$ 566.2R$ 4.935.9%20.2%
JK7首充金额>=3006,535R$ 628.1804.6R$ 2,294.2R$ 18.344.0%25.2%
JK7首日投注+奖励路径no 投注 no 奖励190.9KR$ 41.00.0R$ 0.0R$ 0.025.1%15.2%
JK7首日投注+奖励路径奖励 no 投注482R$ 17.20.0R$ 0.0R$ 0.920.0%12.2%
JK7首日投注+奖励路径投注 no 奖励72.9KR$ 23.8118.8R$ 93.4R$ 0.017.5%9.8%
JK7首日投注+奖励路径投注 and 奖励230.5KR$ 46.7358.4R$ 321.3R$ 4.228.0%17.1%
JK7首日投注局数no 投注191.4KR$ 41.00.0R$ 0.0R$ 0.025.0%15.2%
JK7首日投注局数1-9795R$ 19.15.7R$ 16.3R$ 0.423.1%11.9%
JK7首日投注局数10-4955.0KR$ 13.433.7R$ 22.0R$ 0.516.0%10.6%
JK7首日投注局数50-199125.8KR$ 25.2109.6R$ 78.4R$ 1.720.2%12.6%
JK7首日投注局数>=200121.8KR$ 70.5621.2R$ 573.1R$ 6.035.2%20.3%
JK7首日输赢/首日充值no 投注191.4KR$ 41.00.0R$ 0.0R$ 0.025.0%15.2%
JK7首日输赢/首日充值loss >=100% 充值145.4KR$ 35.2247.8R$ 211.1R$ 3.320.4%13.3%
JK7首日输赢/首日充值loss 50-100%79.6KR$ 31.4161.6R$ 138.5R$ 0.917.4%10.4%
JK7首日输赢/首日充值loss 0-50%14.5KR$ 90.9567.7R$ 512.4R$ 6.138.0%22.5%
JK7首日输赢/首日充值flat pm5%3,953R$ 83.3497.3R$ 452.8R$ 4.934.4%19.8%
JK7首日输赢/首日充值win 0-50%11.5KR$ 89.7596.7R$ 547.4R$ 6.744.4%25.0%
JK7首日输赢/首日充值win >=50%48.5KR$ 45.6522.7R$ 488.1R$ 4.745.0%24.7%
TA99首充金额10-203,846R$ 10.790.9R$ 55.3R$ 1.410.4%7.5%
TA99首充金额20-503,369R$ 26.4167.3R$ 117.6R$ 2.913.8%9.3%
TA99首充金额50-1001,459R$ 58.3296.7R$ 299.1R$ 3.215.0%10.1%
TA99首充金额100-300943R$ 133.5365.5R$ 565.3R$ 5.218.9%12.4%
TA99首充金额>=300182R$ 600.0606.4R$ 2,724.7R$ 47.423.1%17.8%
TA99首日投注+奖励路径no 投注 no 奖励438R$ 33.30.0R$ 0.0R$ 0.016.0%7.6%
TA99首日投注+奖励路径奖励 no 投注1,108R$ 40.60.0R$ 0.0R$ 2.213.7%6.4%
TA99首日投注+奖励路径投注 no 奖励1,128R$ 36.3158.7R$ 149.1R$ 0.010.5%6.1%
TA99首日投注+奖励路径投注 and 奖励7,125R$ 49.1227.6R$ 267.5R$ 4.313.5%10.2%
TA99首日投注局数no 投注1,546R$ 38.50.0R$ 0.0R$ 1.614.4%6.7%
TA99首日投注局数1-9399R$ 34.83.4R$ 6.3R$ 1.411.3%8.6%
TA99首日投注局数10-491,710R$ 21.333.0R$ 32.5R$ 1.39.6%7.1%
TA99首日投注局数50-1993,666R$ 36.5108.4R$ 109.6R$ 2.510.2%8.4%
TA99首日投注局数>=2002,478R$ 83.4543.1R$ 651.4R$ 7.620.1%13.3%
TA99首日输赢/首日充值no 投注1,546R$ 38.50.0R$ 0.0R$ 1.614.4%6.7%
TA99首日输赢/首日充值loss >=100% 充值4,614R$ 39.4178.3R$ 225.6R$ 3.89.3%7.9%
TA99首日输赢/首日充值loss 50-100%1,122R$ 56.1211.5R$ 239.0R$ 2.214.7%9.7%
TA99首日输赢/首日充值loss 0-50%593R$ 66.7244.5R$ 222.0R$ 5.420.2%14.4%
TA99首日输赢/首日充值flat pm5%378R$ 57.1104.6R$ 92.0R$ 2.012.7%7.8%
TA99首日输赢/首日充值win 0-50%258R$ 95.6419.5R$ 394.7R$ 6.220.9%14.4%
TA99首日输赢/首日充值win >=50%1,288R$ 46.7347.9R$ 385.6R$ 4.120.7%13.1%
第一版限制本页使用首充 D0 用户日特征，不含逐局下注间隔、真实会话时长和输光分钟数。
下一步补算后续应从逐局明细补充首充后首投时间、下注间隔、连续游戏时长、亏损 50%/80%/100% 用时。
新平台落地先盯首日 2+ 充值率、首日投注进入率、首日大亏占比、D1 回来未复充用户。
生成时间：2026-05-25。日期按巴西时间解释，金额按 BRL；留存默认指充值留存。